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Thursday, May 5 • 2:30pm - 3:20pm
Principles of Social Media

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It seems every library is on Facebook. And Twitter. Maybe Instagram? Tumblr? Goodreads, Periscope, Snapchat, YouTube, or MySpace? The constantly shifting and expanding social media landscape is hard for anybody to keep up with. In this session, the Salt Lake City Public Library Communications Team will share their experiences and strategies for using social media platforms to connect with the community in effective ways, and provide some foundations for evaluating and addressing emerging social media platforms.

avatar for Andrew Shaw

Andrew Shaw

Communications Manager, Salt Lake City Public Library
As Communications Manager for the Salt Lake City Public Library, Andrew Shaw oversees marketing, public relations, media relations, design, and branding for the eight-library system. In his decade with The City Library's Communications Team, Shaw has continually worked to create more engaging user experiences both online and inside the system's libraries, enhancing and extending the Library's brand to one that is nationally recognized and locally... Read More →
avatar for Katherine Torres

Katherine Torres

Marketing and Communications Specialist, Salt Lake City Public Library
As a Marketing and Communications Specialist, I get to connect with Salt Lake City's various communities online and though printed materials and let them know about the endless resources and programs they can access from the Salt Lake City Public Library system.

Thursday May 5, 2016 2:30pm - 3:20pm
Meridian D&H

Attendees (29)